Marketing Antecedents and Consequences †Free Samples to Students

Question: Discuss about the Marketing Antecedents and Consequences. Answer: Introduction: Business strategy development as well as deployment can be associated to focus of the organization on attainment of identical goals. However, deployment of strategy refers to formulation of clear corporate aims, dissemination and alignment of the laid objectives throughout different levels of corporation (Menon et al. 2015). Precision farming is going to transform the agriculture as the technological development and artificial intelligence of computer to perform agricultural tasks is something out of then ambit of human intelligence. This in turn can lead to optimization of the process of decision making as well as learning and help in meeting the needs of agriculture. As the initial process of acquirement of the advanced tool for development of agriculture can prove to be expensive, farms can enter into alliances for adoption of technological innovation (Baker 2014). As per the given case study, it can be hereby mentioned that the current situation of WPP can be related to that of horizontal mergers. Business consolidation has taken place between corporations that function in the same business segment as level of competition in the global marketing business tends to be very high. Essentially, these synergies as well as potential gains can be said to be higher for different merging corporations in such kind of industry. WPP is said to have a premium as WPP has a clearly defined space of operation, advantages of economics of scale as with increase in the size of corporation, of production price per unit for specific product of the adman reduced since there is removal of duplication of products/strategies, raise in bargaining power in the market owing to gigantic size ofmergedfirm together with less outlay on advertising (Armstrong et al. 2015). There is said to be no principal-agent problem in the business of WPP, although the parent company had to substantiate its subsistence. Thus, there is said to be no principal-agent problem as agents of the company does not agree in favour of other party (that is principal) against incentives and there exists no conflicts of interests. The swift transformation perhaps might not affect the conglomerate structure of the business as this affects the industry as a whole. As per the given case, it can be hereby mentioned that the craft brewing industry is in a matured state as the sales of beer is slowing down and breweries are finding it difficult to retain their share of the market. In addition to this, the case study mentions that the developing and for the most part successful beer industry is luring more number of breweries to enter this market that eventually might lead to over saturation as well as closures in the breweries market. The good business decisions as well as strategies for the mature market include development of new products (replacement of existing products or else extension of the product line) (Palmer et al. 2014). Additionally, redesigning the product can be regarded as an effective strategy for enhancement of the specific product for meeting additional requirements and at the same time boost the entire value proposition (Perreault Jr et al. 2013). The given case study mentions about the fact that the company Affectiva is gathering requisite data in particularly the public domain as well as from its own data set on emotional facial recognition research. This innovative start up business of Affectiva has the possibility of succeeding as it is maintaining a right balance between technical as well as business knowledge with requisite technical expertise in the course of development of their product. This strategy of introduction of an innovative technology can help the business in conferring a competitive advantage through differentiation in case if the competitors fail to replicate the business (Ferrell and Hartline 2014). However, there are ethical concerns involved in the case as regards the process of acquirement of specific information and the way of using the acquired information, although the company has devised guidelines for information management. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Ferrell, O.C. and Hartline, M., 2014. Marketing Strategy, Text and Cases.. USA: Cengage Learning. Gabay, JJ (2010, February 26).Make a Difference with Your Marketing (Teach Yourself). Menon, A., Bharadwaj, S.G., Adidam, P.T. and Edison, S.W., 2015. Effective Marketing Strategy-Making: Antecedents and Consequences. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 224-224). Springer, Cham. Palmer, M., Simmons, G. and Mason, K., 2014. Web-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies.Journal of Marketing Management,30(3-4), pp.383-408. Perreault Jr, W., Cannon, J. and McCarthy, E.J., 2013.Basic marketing. McGraw-Hill Higher Education.